Digital Health September 14, 2021

Feel and ITV partner up in a media for equity investment of up to £3 million

We advised our client, Feel Holdings, a fast growing digital health start-up on a mission to revolutionise the dietary supplements space, in relation to an equity investment by ITV Adventures (by way of convertible loan notes in three tranches).

This investment and partnership with ITV underpins Feel’s forthcoming media campaign across ITV’s channels, which is set to raise awareness for Feel’s innovative products and cement its position in a rapidly growing industry.

Boris Hodakel, Feel’s founder and CEO, commented: “This partnership between the UK’s biggest TV channel – ITV – and the UK’s fastest growing nutritional company – Feel – is an ideal fit. A special thank you to Henry Humphreys and the team at Humphreys Law for supporting us throughout this deal.

Deal/project: Media for equity investment

Date closed: August 2021

Space: Digital Health

Press releases:

  • ITV
  • UK Tech

  • Other lawyers and advisors: CMS


    Up to £3 million

    Team advising
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