Deals
Limitless Technology raises late seed funding from Unilever Ventures and Downing Ventures
We were delighted to help Downing Ventures close a late seed investment of £2.2 million in aggregate made by EIS and VCT funds managed by Downing and – existing investor – Unilever Ventures.
Limitless helps businesses turn their most loyal and passionate customers into trusted ‘brand ambassadors’, effectively crowdsourcing customer support. It works with a number of blue-chip clients, including Unilever itself.
Limitless is building highly motivated networks of certified ambassadors using a combination of gamification, progressive learning and community support. The brand ambassadors engage with Limitless and the brands through an intuitive mobile app powered by artificial intelligence.
Deal/project: Seed funding round
Date closed: November 2017
Space: Artificial intelligence
Other lawyers and advisors: Cooley LLP (David Bresnick & team) acted for the company; Mayer Brown acted for Unilever (Sam Webster & team)