Artificial intelligence December 1, 2017

Limitless Technology raises late seed funding from Unilever Ventures and Downing Ventures

We were delighted to help Downing Ventures close a late seed investment of £2.2 million in aggregate made by EIS and VCT funds managed by Downing and – existing investor – Unilever Ventures.

Limitless helps businesses turn their most loyal and passionate customers into trusted ‘brand ambassadors’, effectively crowdsourcing customer support.  It works with a number of blue-chip clients, including Unilever itself.

Limitless is building highly motivated networks of certified ambassadors using a combination of gamification, progressive learning and community support. The brand ambassadors engage with Limitless and the brands through an intuitive mobile app powered by artificial intelligence.

Deal/project: Seed funding round

Date closed: November 2017

Space: Artificial intelligence

Other lawyers and advisors: Cooley LLP (David Bresnick & team) acted for the company; Mayer Brown acted for Unilever (Sam Webster & team)


£2.2 million

Team advising
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