e-Commerce October 18, 2019

VCs co-invest on series B for e.fundamentals

We acted for Downing Ventures on a series B funding round closed by a leading UK e-Commerce insights platform, e.fundamentals.  Downing Ventures previously led the company’s series A closed in 2017 and also invested on this series B round alongside Maven Capital Partners and Scottish Investment Bank.

e.fundamentals is based in Edinburgh and has a development hub in London.  The company’s technology, however, is currently used across at least ten countries and this new investment is destined to help launch a new offering for the business in the US.

Earlier this year former Skyscanner director, Greg Urquhart, joined e.fundamentals as chief technology officer.  And the company’s client list includes household names including Weetabix, McCain and Twinings.

Deal/project: Series B funding round

Date closed: October 2019

Space: e-Commerce

Other lawyers and advisors: Gateley plc acted for Maven, Fieldfisher acted for the Company, Burness Paul acted for the Scottish Investment Bank


£5.3 million

Team advising
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