Deals

Digital media January 15, 2019

Vivaldi Group acquires Gravity Thinking, a leading digital marketing agency

Vivaldi, one of the world’s largest independent global strategy consultancies, has acquired Gravity Thinking, an award-winning creative and digital agency based in London. The integration underlines Vivaldi’s continuing commitment to deliver tangible impact and proven growth strategies to its clients, and further bolsters the Group’s presence in Europe.

Gravity Thinking was founded in 2017 and its award-winning creative and digital teams have worked with many of the world’s forward-looking brands – past and current clients include Hyundai, Disney, Allianz, Hendrick’s Gin, and Vitality Life.  As part of the deal, Gravity Thinking’s Managing Partners Stephen Firth and Andrew Roberts have joined Vivaldi’s leadership team.

Richard Rolka, Vivaldi Group’s CFO commented:

“Not having previously engaged with European M&A, although familiar with processes run in the US of course, we were impressed with the agility with which the Humphreys Law team were able to get us up to speed on the key commercial issues and mechanics.  And we were very pleased that the firm was able to help us navigate the key risks and issues that come with transacting in a different jurisdiction rather than on home turf. 

We were thrilled to have found in Humphreys Law UK advisors who are able to work with Vivaldi’s continued journey as a leading strategy firm, fit for the 21st century. This latest deal sees us deepening our presence and capabilities in the EU (of which the UK remains part for the time being pending Brexit!) and we hope to be working again with the Humphreys Law team.”

Deal/project: Acquisition

Date closed: November 2018

Space: Digital media

Other lawyers and advisors: Kemp Little advised the sellers; Waypoint Partners put the deal together.