News & Insight

Data protection December 1, 2017
Dan Pearson talks GDPR (and royal weddings) with LoyaltyLion

Dan Pearson talks GDPR (and royal weddings) with LoyaltyLion

by Dan Pearson
D

ata is at the very heart of the technology economy and yet the rules around how, where and why we can use it were largely written in a bygone era… until now.

GDPR and a new landscape of rights and obligations are coming in 2018, whether we like it or not; and our Senior Consultant, Dan Pearson, has been talking to one of the leading digital loyalty platforms – our client LoyaltyLion – about what GDPR really means, for e-commerce companies in particular.

The GDPR is coming next year, and if you want a head start in understanding the practical implications for your business (and the likely consequences if you get it wrong), then read on…

Humphreys Law

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